How to Get Amazon Choice Badges in 2025: Best Seller & Overall Pick Badge Explained

5 min read

Amazon Badges Explained

Amazon’s Choice Badge
- Awarded when Amazon’s algorithm sees your product as the best match for a specific keyword.
- Depends on high conversion rate, strong reviews, Prime eligibility, and competitive pricing.
Best Seller Badge
- Appears on products that sell the highest volume in a category or sub-category.
- Based purely on sales performance within a specific time frame.
Overall Pick (Amazon Recommended)
- A newer badge that highlights products Amazon trusts based on quality, reviews, and buyer satisfaction.
- Mix of algorithm + sales history + low return rates.

Guidelines to Earn These Badges in 2025

1. Optimize Listings for Keywords

Use high-converting long-tail keywords in title, bullets & backend search terms.
Track top-performing keywords using tools like Helium10 / JungleScout.

2. Boost Conversion Rate

Upload premium images (lifestyle + infographics).
Add A+ Content / EBC for trust & branding.
Use clear pricing strategy (not too high, not too low).

3. Maintain Competitive Pricing

Regularly compare competitors’ prices.
Use Amazon Automate Pricing if needed.
Offer discounts & coupons to push initial sales velocity.

4. Drive Sales & Reviews

Run Amazon PPC campaigns targeting exact match keywords.
Use external traffic (Google Ads, TikTok, Influencers).
Request reviews with Amazon’s Request a Review button.
Focus on verified reviews (boosts trust for the algorithm).

5. Ensure Prime & Fast Shipping

Products must be FBA or Seller-Fulfilled Prime.
Amazon prioritizes fast shipping for badges.

6. Keep Returns Low & Ratings High

Target 4.5★+ ratings.
Avoid low-quality suppliers (poor product = high returns = badge loss).

Quick Badge-Specific Tips

Amazon’s Choice → Focus on 1–2 exact match keywords & optimize listing for them.
Best Seller → Push high-volume sales with aggressive PPC + coupons.
Overall Pick → Maintain excellent reviews + low returns + good CTR on listing.

1. Understand Amazon Badges

Amazon badges are trust signals automatically awarded by Amazon’s algorithm. They influence buyer decisions and improve CTR (click-through rate) & conversions.

Types of Badges:

Amazon’s Choice → Keyword-specific, based on CTR, reviews, and in-stock performance.
Best Seller → Sales volume–based, tied to category/subcategory rank.
Overall Pick → Behavior-driven, based on customer satisfaction and long-term trust.

2. Best Seller Badge Strategy

Criteria: Top-selling product in a subcategory.

Doesn’t depend on reviews or price.
100% about sales velocity.

Steps to Earn It:

Select a less competitive but relevant subcategory.
Optimize product listing with SEO keywords.
Run aggressive PPC campaigns to boost sales.
Use promotions, lightning deals, and external traffic.

3. Amazon’s Choice Badge Strategy

Criteria: Keyword-specific, high CTR, good reviews, low returns, fast delivery.

Steps to Earn It:

Focus on one strong keyword → optimize title, bullets, and backend search terms.
Run keyword-targeted PPC ads to drive sales.
Maintain stock availability (no out-of-stock).
Keep returns low with clear product descriptions, FAQs, and infographics.
Maintain 4.3+ star ratings with automated review requests.

4. Overall Pick Badge Strategy

Criteria: High customer satisfaction over time.

Steps to Earn It:

Maintain long-term sales with consistent PPC + organic ranking.
Prioritize low return rates → accurate descriptions + strong packaging.
Build strong social proof (reviews, ratings).
Deliver on-time (Prime or fast shipping preferred).

5. Common Traits for All Badges

4+ Star Rating (ideally 4.3+).
Reliable, fast delivery.
Low return/refund rate.
Consistent sales velocity.

6. Step-by-Step Badge Earning Blueprint

Pick a keyword (for Amazon’s Choice) or subcategory (for Best Seller).
Optimize listing SEO (title, bullets, backend keywords).
Run PPC campaigns to push sales velocity.
Leverage external traffic (social media, influencers, email).
Collect reviews & ratings → use Amazon “Request a Review” tool.
Monitor returns & customer feedback → adjust listing if needed.

7. Pro Tips

Start with one keyword, dominate it, then expand to related keywords.
For Best Seller → Don’t waste effort in overcrowded categories.
For Amazon’s Choice → CTR + conversion matter more than raw sales.
For Overall Pick → Play the long game: ratings + low returns + consistent sales.

8. Work Smarter with Experts

If you want faster results:

Hire Amazon PPC experts to manage ad spend efficiently.
Use professional SEO listing optimization.
Track metrics weekly (CTR, conversion, return rates, rating trends).

Summary:

Best Seller = Sales volume (subcategory king).
Amazon’s Choice = Keyword domination (CTR, reviews, returns).
Overall Pick = Long-term trust (ratings, satisfaction).

Badges = Not luck. They’re strategy + execution.

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